Terms & Conditions

Dentifi.co Terms and Conditions of Service

Effective Date: November, 2025

Welcome to Dentifi.co, the all-in-one patient acquisition engine for cosmetic dentists (the "Service"). These Terms and Conditions of Service ("Terms") govern your access to and use of the Service, provided by Dentifi.co, Inc. ("Dentifi.co," "we," "us," or "our").

By accessing or using the Service, you ("Customer," "Client," or "you") agree to be bound by these Terms. If you are entering into these Terms on behalf of a company, organization, or practice, you represent that you have the authority to bind such entity to these Terms.

1. Definitions

Service or Platform: The suite of proprietary software tools provided by Dentifi.co, including the AI Agents, Funnel Builder, CRM, Calendar Integration, and Automation Suite.

Customer Data: All data, information, content, and materials submitted by the Customer to the Service, including contact lists, patient records, and marketing content.

AI Agent: The artificial intelligence functionality within the Platform (e.g., "Faith") that generates conversational text, automates responses, qualifies leads, and attempts to schedule appointments.

PHI (Protected Health Information): As defined under the U.S. Health Insurance Portability and Accountability Act ("HIPAA").

2. Access and License

2.1. License Grant: Subject to these Terms and payment of all applicable fees, Dentifi.co grants you a non-exclusive, non-transferable, non-sublicensable, limited right and license to access and use the Service during the Subscription Term.

2.2. Restrictions: You shall not, directly or indirectly: (a) sell, resell, or lease the Service; (b) use the Service to store or transmit infringing, libelous, or otherwise unlawful material; (c) interfere with the integrity or performance of the Service; or (d) attempt to gain unauthorized access to the Service or its related systems.

3. Customer Responsibilities and HIPAA Compliance

3.1. Customer’s Sole Responsibility for PHI and HIPAA

The Customer (the Dental Practice) is solely and exclusively responsible for ensuring full compliance with HIPAA and all related federal, state, and local privacy laws in the transmission, storage, and use of any PHI within the Service.

3.2. Business Associate Agreement (BAA) To the extent that Dentifi.co processes PHI, the parties must execute a separate Business Associate Agreement (BAA) prior to the transmission of any PHI to the Service. Notwithstanding the BAA, the Customer retains all regulatory responsibility as the Covered Entity under HIPAA.

3.3. Communication Compliance The Customer is solely responsible for ensuring that all automated and manual communications conducted via the Service (including SMS, email, and social media) comply with all applicable laws, including but not limited to the TCPA (Telephone Consumer Protection Act) and CAN-SPAM Act, including obtaining all necessary patient consents.

4. Disclaimers and Limitations on AI Agent Use

4.1. AI Agent Disclaimer of Liability (Crucial Protection) The AI Agent functionality is intended only to assist with general communication, lead qualification, and scheduling. Dentifi.co expressly disclaims any and all liability for the accuracy, completeness, legality, or reliability of any output, text, or action generated by the AI Agent. The Customer acknowledges and agrees that:

a. No Clinical Advice: The AI Agent is never intended to provide medical, clinical, or diagnostic advice. b. Customer Review Required: The Customer is solely responsible for reviewing and validating all AI-generated content before it is delivered to a patient or prospect. c. AI Agent Errors: The AI Agent may generate information that is inaccurate, misleading, or inappropriate. The Customer assumes the full risk associated with reliance on any AI Agent output.

5. Payment and Billing

5.1. Fees: The Customer agrees to pay all fees specified in the applicable ordering document or invoice (the "Subscription Fees").

5.2. Automatic Renewal: Unless otherwise specified, the subscription will automatically renew for subsequent periods equal to the expiring subscription term, and the Customer will be charged the then-current Subscription Fees.

5.3. No Refunds: All Subscription and Development Fees are non-refundable, except as expressly provided in these Terms.

6. Intellectual Property

6.1. Service Ownership: Dentifi.co and its licensors own all right, title, and interest in and to the Service, including all proprietary software, documentation, and the AI models and algorithms used to provide the Service.

6.2. Customer Data Ownership: The Customer retains all ownership rights to the Customer Data, including any PHI submitted to the Service. You grant Dentifi.co a worldwide, non-exclusive, royalty-free license to use, reproduce, modify, and display the Customer Data solely for the purpose of providing the Service and support.

7. Indemnification

7.1. Customer Indemnification Obligation The Customer shall indemnify, defend, and hold harmless Dentifi.co, its affiliates, directors, employees, and agents ("Indemnified Parties") from and against any and all claims, demands, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or related to:

a. Customer’s Breach of HIPAA or Privacy Laws: Any failure by the Customer to comply with HIPAA, the TCPA, or any other federal, state, or local privacy, security, or data protection laws. b. Customer Content: Any claims related to the Customer Data or any content generated by the Customer or the AI Agent (which the Customer is responsible for validating). c. Third-Party Claims: Any claim brought by a third party (including a patient) arising from the Customer's use of the Service or the Customer's dental practice operations.

8. Disclaimer of Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." DENTIFI.CO MAKES NO WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. DENTIFI.CO DOES NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED OR ERROR-FREE OR THAT THE RESULTS OBTAINED FROM THE USE OF THE SERVICE WILL BE EFFECTIVE, ACCURATE, OR RELIABLE.

9. Limitation of Liability

IN NO EVENT SHALL DENTIFI.CO BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES, INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOST PROFITS, LOST REVENUE, OR LOST DATA, ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR THE USE OF THE SERVICE, EVEN IF DENTIFI.CO HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

DENTIFI.CO'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS SHALL NOT EXCEED THE TOTAL FEES PAID BY THE CUSTOMER TO DENTIFI.CO DURING THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

10. General Provisions

10.1. Governing Law: These Terms shall be governed by the laws of the State of [Insert State Here], without regard to its conflict of laws principles.

10.2. Entire Agreement: These Terms constitute the entire agreement between the parties concerning the subject matter hereof and supersede all prior or contemporaneous agreements, written or oral.

10.3. Severability: If any provision of these Terms is held by a court of competent jurisdiction to be contrary to law, the provision shall be modified by the court and interpreted so as best to accomplish the objectives of the original provision to the fullest extent permitted by law, and the remaining provisions shall remain in effect.